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	<title>Nimonik &#187; Miscellaneous</title>
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	<link>http://www.nimonik.ca</link>
	<description>Remember better with EHS online and mobile tools.</description>
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		<title>Will 2011 be the year of the enterprise cloud?</title>
		<link>http://www.nimonik.ca/2011/01/will-2011-be-the-year-of-the-enterprise-cloud/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=will-2011-be-the-year-of-the-enterprise-cloud</link>
		<comments>http://www.nimonik.ca/2011/01/will-2011-be-the-year-of-the-enterprise-cloud/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 16:02:48 +0000</pubDate>
		<dc:creator>Jonathan Brun</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[cloud computing]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[health safety]]></category>

		<guid isPermaLink="false">http://www.nimonik.ca/?p=3308</guid>
		<description><![CDATA[A new year, a new start. Business are always to looking to save time and money, back in the late 90s, many companies poured money into IT infrastructure, intranets, databases and other tools, which, at the time, were the best solutions. Today, cloud based solutions are far more efficient and affordable. Cloud based, simply means [...]]]></description>
			<content:encoded><![CDATA[<p>A new year, a new start. Business are always to looking to save time and money, back in the late 90s, many companies poured money into IT infrastructure, intranets, databases and other tools, which, at the time, were the best solutions. Today, cloud based solutions are far more efficient and affordable. Cloud based, simply means that we host the software and data on our servers and you access it through a regular internet browser. Some companies have already made the switch, but <a href="https://www.nimonikapp.ca/users">this op-ed in Techcrunch</a> makes the case that 2011 will mark a turning point in the enterprise market.</p>
<p>NimonikApp.ca is a cloud based solution, we host your data on our servers and offer fantastic tools to access, modify and update it. Our sites are hosted on world-class servers and delivered over an encrypted connection &#8211; making it just as safe (if not safer) than the decade old intranet system you are running. Not only are we just as secure and easier to use, we are continuously updating the service and lowering costs &#8211; which carries over to your bottom line.</p>
<p>To find our more about how we can help you reduce management of environmental, health and safety and quality legislation and audits, <a href="http://www.nimonik.ca/contact">contact us today</a>.</p>
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		<title>Top ISO 14001 Aspects</title>
		<link>http://www.nimonik.ca/2010/04/top-iso-14001-aspects/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-iso-14001-aspects</link>
		<comments>http://www.nimonik.ca/2010/04/top-iso-14001-aspects/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 12:56:34 +0000</pubDate>
		<dc:creator>Jonathan Brun</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[4.3.2]]></category>
		<category><![CDATA[activities]]></category>
		<category><![CDATA[aspects]]></category>
		<category><![CDATA[impacts]]></category>
		<category><![CDATA[iso 14001]]></category>
		<category><![CDATA[list]]></category>

		<guid isPermaLink="false">http://www.nimonik.ca/?p=2807</guid>
		<description><![CDATA[Many people wonder what is a good aspect for activity lists in ISO 14001, there is no &#8220;right&#8221; anwser, but here are some aspects that we use in NimonikApp.ca. All of these aspects are available for members to use in their system and we can add new ones if something is missing. Let us know [...]]]></description>
			<content:encoded><![CDATA[<p>Many people wonder what is a good aspect for activity lists in ISO 14001, there is no &#8220;right&#8221; anwser, but here are some aspects that we use in NimonikApp.ca. All of these aspects are available for members to use in their system and we can add new ones if something is missing. Let us know what you think. <a href="https://www.nimonikapp.ca/simple_signup">Create a free account today.</a></p>
<div id="_mcePaste">
<ul>
<li>Plant-wide pollution from all activities</li>
<li>Potential spill of a hazardous material</li>
<li>Potential release of an ODS</li>
<li>Post-consumer disposal of the printed material</li>
<li>Consumption of virgin paper stock</li>
<li>Consumption of energy</li>
<li>Consumption of natural resources</li>
<li>Potential spill of petroleum product</li>
<li>Handling new film processing chemicals</li>
<li>Generation of refuse (non-hazardous waste)</li>
<li>Generation of used production equipment</li>
<li>Generation of waste office paper</li>
<li>Generation of PCB waste</li>
<li>Discharge of storm water</li>
<li>Handling new acid batteries</li>
<li>Generation of used rags</li>
<li>Use of ODS Fire Protection Systems</li>
<li>Generation of waste film development chemicals</li>
<li>Discharge of rinse water (acidity)</li>
<li>Discharge of rinse water (chemical loading)</li>
<li>Generation of waste containers</li>
<li>Generation of waste film</li>
<li>Handling new plate processing chemicals</li>
<li>Generation of waste plate processing chemicals</li>
<li>Generation of waste aluminium plates</li>
<li>Generation of fugitive VOC emissions</li>
<li>Generation of greenhouse gases</li>
<li>Generation of combustion emissions</li>
<li>Handling new silicone</li>
<li>Generation of waste silicone</li>
<li>Handling new fountain solution</li>
<li>Generation of waste fountain solution</li>
<li>Handling new ink</li>
<li>Generation of used ink</li>
<li>Generation of waste ink containers</li>
<li>Handling new varnish</li>
<li>Generation of waste varnish</li>
<li>Generation of waste cardboard web cores</li>
<li>Generation of production waste paper</li>
<li>Generation of particulate matter emissions</li>
<li>Handling new solvent</li>
<li>Generation of waste solvent</li>
<li>Generation of solvent-soaked rags</li>
<li>Use of ODS Refrigerants</li>
<li>Generation of waste ODS</li>
<li>Handling new oil</li>
<li>Generation of used oil</li>
<li>Generation of oily rags</li>
<li>Handling new glue</li>
<li>Generation of waste glue</li>
<li>Generation of post-consumer waste paper</li>
<li>Generation of waste cardboard</li>
<li>Generation of waste plastic wrap</li>
<li>Generation of waste transport pallets</li>
<li>Generation of waste acid batteries</li>
<li>Generation of waste multi-purpose batteries</li>
<li>Generation of waste fluorescent light bulbs</li>
<li>Discharge of sanitary water</li>
<li>Discharge of wastewater</li>
<li>Potential release of a pesticide</li>
<li>Generation of asbestos dust</li>
<li>Generation of waste paint</li>
<li>Generation of combustion contaminants</li>
<li>Generation of used equipment and computers</li>
</ul>
</div>
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		<title>Porshe hybrids</title>
		<link>http://www.nimonik.ca/2010/03/porshe-hybrids/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=porshe-hybrids</link>
		<comments>http://www.nimonik.ca/2010/03/porshe-hybrids/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 12:56:57 +0000</pubDate>
		<dc:creator>Jonathan Brun</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[hybrid]]></category>
		<category><![CDATA[porshe]]></category>

		<guid isPermaLink="false">http://www.nimonik.ca/?p=2589</guid>
		<description><![CDATA[If you love beautiful things, then you will love this 15 minute commercial of Porshe&#8217;s hybrid vehicles. More and more cars are going hybrid and electric and it is great to see the top of the line companies following suit. Many environmentalists confuse material consumption with environmental stewardship. The desire for beauty and performance is [...]]]></description>
			<content:encoded><![CDATA[<p>If you love beautiful things, then you will love this 15 minute commercial of Porshe&#8217;s hybrid vehicles. More and more cars are going hybrid and electric and it is great to see the top of the line companies following suit.</p>
<p>Many environmentalists confuse material consumption with environmental stewardship. The desire for beauty and performance is so ingrained in the human psyche, it is hard to imagine we will ever not want beautiful things. Archeologists have found jewellery <a href="http://news.nationalgeographic.com/news/2004/04/0415_040415_oldestjewelry.html">dating back over 40 000 years</a> &#8211; long before civilization.</p>
<p>If we can marry beauty and technology to produce sustainability, we may still yet have some hope to stave off environmental disaster.<br />
<object id="flashObj" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="404" height="436" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="videoId=70362222001&amp;playerID=1813626064&amp;domain=embed&amp;" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://c.brightcove.com/services/viewer/federated_f9/1813626064?isVid=1&amp;publisherID=1564549380" /><param name="name" value="flashObj" /><param name="flashvars" value="videoId=70362222001&amp;playerID=1813626064&amp;domain=embed&amp;" /><param name="allowfullscreen" value="true" /><embed id="flashObj" type="application/x-shockwave-flash" width="404" height="436" src="http://c.brightcove.com/services/viewer/federated_f9/1813626064?isVid=1&amp;publisherID=1564549380" name="flashObj" allowscriptaccess="always" swliveconnect="true" allowfullscreen="true" seamlesstabbing="false" base="http://admin.brightcove.com" flashvars="videoId=70362222001&amp;playerID=1813626064&amp;domain=embed&amp;" bgcolor="#FFFFFF"></embed></object></p>
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		<item>
		<title>ISO standard for Tea Making</title>
		<link>http://www.nimonik.ca/2010/02/iso-standard-for-tea-making/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=iso-standard-for-tea-making</link>
		<comments>http://www.nimonik.ca/2010/02/iso-standard-for-tea-making/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 18:36:24 +0000</pubDate>
		<dc:creator>Jonathan Brun</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[ISO]]></category>

		<guid isPermaLink="false">http://www.nimonik.ca/?p=2579</guid>
		<description><![CDATA[We deal with a lot of companies who are certified ISO 14001 &#8211; a popular environmental management system. But who knew there was an ISO standard for tea making. Among other things, the standard outlines the ideal tea pot dimensions. Make sure to follow closely for ideal tea quality. See some interesting comments on the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" title="Teapot" src="http://www.nataliedee.com/030603/teapot.jpg" alt="" width="280" height="303" />We deal with a lot of companies who are certified ISO 14001 &#8211; a popular environmental management system. But who knew there was an <a href="http://sub.spc.org/san/docs/BS6008.pdf">ISO standard for tea making</a>. Among other things, the standard outlines the ideal tea pot dimensions. Make sure to follow closely for ideal tea quality. See some interesting <a href="http://news.ycombinator.com/item?id=1138824">comments</a> on the standard and details of brewing tea.</p>
]]></content:encoded>
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		<title>Via Rail ticket purchase user interface</title>
		<link>http://www.nimonik.ca/2010/01/via-rail-ticket-purchase-user-interface/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=via-rail-ticket-purchase-user-interface</link>
		<comments>http://www.nimonik.ca/2010/01/via-rail-ticket-purchase-user-interface/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 18:18:05 +0000</pubDate>
		<dc:creator>Jonathan Brun</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[train]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://www.nimonik.ca/?p=2491</guid>
		<description><![CDATA[I just purchased a one-way ticket to Toronto on the Via Rail website. The experience was decent enough, though one thing did baffle me. Take a look at the screen-shot below of the last screen before the purchase. It states that the ticket is &#8220;Non-exchangeable and non-refundable&#8221; and below it says it is &#8220;Fully refundable prior to [...]]]></description>
			<content:encoded><![CDATA[<p>I just purchased a one-way ticket to Toronto on the Via Rail website. The experience was decent enough, though one thing did baffle me. Take a look at the screen-shot below of the last screen before the purchase. It states that the ticket is &#8220;Non-exchangeable and non-refundable&#8221; and below it says it is &#8220;Fully refundable prior to paper ticket issuance&#8230;&#8221;. If this is not contradictory, I do not know what is &#8211; very confusing.</p>
<p><a href="http://www.nimonik.ca/wp-content/uploads/2010/01/Picture-1.png"><img class="aligncenter size-full wp-image-2490" title="Picture 1" src="http://www.nimonik.ca/wp-content/uploads/2010/01/Picture-1.png" alt="" width="548" height="581" /></a></p>
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			<wfw:commentRss>http://www.nimonik.ca/2010/01/via-rail-ticket-purchase-user-interface/feed/</wfw:commentRss>
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		<title>New Affiliate: Green Enterprise Toronto (GET)</title>
		<link>http://www.nimonik.ca/2009/12/new-affiliate-green-enterprise-toronto-get/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-affiliate-green-enterprise-toronto-get</link>
		<comments>http://www.nimonik.ca/2009/12/new-affiliate-green-enterprise-toronto-get/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 14:28:40 +0000</pubDate>
		<dc:creator>Jonathan Brun</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[get]]></category>
		<category><![CDATA[green enterprise toronto]]></category>

		<guid isPermaLink="false">http://www.nimonik.ca/?p=2255</guid>
		<description><![CDATA[We are very please to announce that we are now associate members of Greeen Enterprise Toronto (GET) , an organization that promotes green practices in the Toronto business community. They have also become associates with us and as such, GET members can obtain a discount on Nimonik services. Here is a blurb from GET which [...]]]></description>
			<content:encoded><![CDATA[<p>We are very please to announce that we are now associate members of Greeen Enterprise Toronto (GET) , an organization that promotes green practices in the Toronto business community. They have also become associates with us and as such, GET members can obtain a discount on Nimonik services. Here is a blurb from GET which explains the work they do.<a style="text-decoration: none;" href="http://www.nimonik.ca/wp-content/uploads/2009/12/GET_weblogo.gif"><img class="alignright size-medium wp-image-2256" style="margin-left: 20px; margin-right: 20px; margin-top: 10px; margin-bottom: 10px;" title="GET_weblogo" src="http://www.nimonik.ca/wp-content/uploads/2009/12/GET_weblogo-300x37.gif" alt="GET_weblogo" width="300" height="37" /></a></p>
<blockquote><p>GET is the preeminent green business alliance in the Greater Toronto Area. We are a membership-based, not-for-profit organization 330 members strong – and growing!  With our online directory, advertising and outreach, we connect locally-owned green businesses with consumers.  Through networking events and seminars, we help locally-owned businesses to thrive by being part of the ‘green’ solution.  We encourage consumers and businesses to buy and produce goods and services based on &#8220;living economy&#8221; principles— strong communities, a healthy environment, providing meaningful employment, buying local first and fair trade. GET is one of over 60 independent local networks of BALLE, the international Business Alliance for Local Living Economies.</p></blockquote>
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		<item>
		<title>Paid vs. Free Content</title>
		<link>http://www.nimonik.ca/2009/12/paid-vs-free-content/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=paid-vs-free-content</link>
		<comments>http://www.nimonik.ca/2009/12/paid-vs-free-content/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 17:18:14 +0000</pubDate>
		<dc:creator>Jonathan Brun</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[paid]]></category>

		<guid isPermaLink="false">http://www.nimonik.ca/?p=2193</guid>
		<description><![CDATA[The debate over free vs. paid online content has been raging for sometime, but it seems to be heating up further as the newspaper industry continues to bleed red ink. Dow Jones Les Hinton recently gave a speech where he makes a strong case for paid content. We have struggled with this same question, much [...]]]></description>
			<content:encoded><![CDATA[<p>The debate over free vs. paid online content has been raging for sometime, but it seems to be heating up further as the newspaper industry continues to bleed red ink. Dow Jones Les Hinton recently <a href="http://paidcontent.org/article/419-world-newspaper-congress-dow-jones-ceo-beware-of-geeks-bearing-gifts/">gave a speech</a> where he makes a strong case for paid content.</p>
<p>We have struggled with this same question, much of the content in Nimonik has been created with our blood and sweat (and money) and it is not easy to set it free. We have no desire to run ads, and our audience is too small to justify it. However, our content is only useful if it is read. This ongoing debate has a few potential solutions, micro-payments (pay per article), subscriptions and giving it away. I think there will be some sort of compromise between the three, but until then we are still working on the right mix for our existing and potential customers.</p>
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		<title>SaaS solutions for procurement &#8211; article published</title>
		<link>http://www.nimonik.ca/2009/09/saas-solutions-for-procurement-article-published/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=saas-solutions-for-procurement-article-published</link>
		<comments>http://www.nimonik.ca/2009/09/saas-solutions-for-procurement-article-published/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 09:29:41 +0000</pubDate>
		<dc:creator>Jonathan Brun</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[op-ed]]></category>
		<category><![CDATA[procurement]]></category>
		<category><![CDATA[saas]]></category>

		<guid isPermaLink="false">http://www.nimonik.ca/?p=1822</guid>
		<description><![CDATA[In August, I wrote an article, titled Saas for Environmental Compliance in the Purchasing B2B magazine, a Rogers Media publication. In the piece, I tried to layout the rationale for buying software as a service instead of a one-time purchase. Amongst other things, the article explains, In many companies, general counsel and legal departments are [...]]]></description>
			<content:encoded><![CDATA[<p>In August, I wrote an article, titled Saas for Environmental Compliance in the Purchasing B2B magazine, a Rogers Media publication. In the piece, I tried to layout the rationale for buying software as a service instead of a one-time purchase. Amongst other things, the article explains,</p>
<blockquote>
<p style="margin-top: 0px; margin-right: 5px; margin-bottom: 16px; margin-left: 0px; padding: 0px; border: 0px initial initial;">In many companies, general counsel and legal departments are responsible for keeping the company up to date on constant changes to the law. But procurement departments can also take an active role in searching for simple and affordable solutions in this area.</p>
<p style="margin-top: 0px; margin-right: 5px; margin-bottom: 16px; margin-left: 0px; padding: 0px; border: 0px initial initial;">Software as a service (SaaS) and Web 2.0 technology have the power to fundamentally change the way businesses seek solutions for environmental compliance. <br style="padding: 0px; margin: 0px; border: 0px initial initial;" /><br style="padding: 0px; margin: 0px; border: 0px initial initial;" /><strong style="padding: 0px; margin: 0px; border: 0px initial initial;">Pressure from all sides</strong><br style="padding: 0px; margin: 0px; border: 0px initial initial;" /><br style="padding: 0px; margin: 0px; border: 0px initial initial;" />Consider the Canadian environmental scene, and the breakneck speed at which it&#8217;s heating up. In the past year, Ontario has passed sweeping laws on green energy production, permit requirements, and waste from electronics.</p>
<p style="margin-top: 0px; margin-right: 5px; margin-bottom: 16px; margin-left: 0px; padding: 0px; border: 0px initial initial;">Quebec has pushed through regulations to conserve water and climate change legislation aiming to introduce a cap-and-trade system. British Columbia has clamped down on hazardous waste and is also working towards reducing greenhouse gas emissions. The federal government has added restrictions to the transportation of dangerous goods, mining practices and banned certain chemicals.</p>
<p style="margin-top: 0px; margin-right: 5px; margin-bottom: 16px; margin-left: 0px; padding: 0px; border: 0px initial initial;">Signaling it&#8217;s taking its own existing laws more seriously, Ottawa has also increased fines for environmental degradation and hired 100 new compliance officers to enforce the laws on the books. The green police are on the beat.</p>
<p style="margin-top: 0px; margin-right: 5px; margin-bottom: 16px; margin-left: 0px; padding: 0px; border: 0px initial initial;">Understandably, companies are having a tough time keeping up with these changes. Jurisdiction for the environment is shared between the federal and provincial governments. Because every province has its own industrial profile, each wants to manage its environmental legislative agenda in a manner that won&#8217;t sink its local economy.</p>
<p style="margin-top: 0px; margin-right: 5px; margin-bottom: 16px; margin-left: 0px; padding: 0px; border: 0px initial initial;">Click here for the full article.</p>
</blockquote>
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		<title>Pushing change</title>
		<link>http://www.nimonik.ca/2009/07/pushing-change/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pushing-change</link>
		<comments>http://www.nimonik.ca/2009/07/pushing-change/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 21:33:06 +0000</pubDate>
		<dc:creator>Jonathan Brun</dc:creator>
				<category><![CDATA[Legal items]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[change]]></category>
		<category><![CDATA[excel]]></category>
		<category><![CDATA[Legal]]></category>
		<category><![CDATA[nimonik]]></category>

		<guid isPermaLink="false">http://www.nimonik.ca/?p=1580</guid>
		<description><![CDATA[At Nimonik, we are trying to change an established market &#8211; never an easy chore. Notably, we are trying to pull companies away from using excel spreadsheets to manage legal obligations and get them to use an online tool that is always up to date, always accessible and collaborative by definition. Sounds obvious, right? But, [...]]]></description>
			<content:encoded><![CDATA[<p><span>At Nimonik, we are trying to change an established market &#8211; never an easy chore. Notably, we are trying to pull companies away from using excel spreadsheets to manage legal obligations and get them to use an online tool that is always up to date, always accessible and collaborative by definition. Sounds obvious, right?</span></p>
<p><span>But, people <span class="hiddenGrammarError">know</span> excel and email. Our job is to convince them of the merits of the change, no easy task, but once the ball gets rolling, industry tends to follow quickly.</span></p>
<p><span>People dislike change because implicit in any change is a critique of how they are <span class="hiddenSuggestion">currently doing</span> something. People dislike criticism, and thus change.</span></p>
<p>A recent article from our friend <a href="http://www.law21.ca/2009/06/24/momentum/"><span>Jordan Furlong at <span class="hiddenSpellError">Law21</span></span></a> outlines the dramatic changes happening in the legal profession and how lawyers are and aren&#8217;t changing.</p>
<blockquote><p><span>Going first, and doing so conspicuously, is incredibly important to change in the law. It’s conventional wisdom to blame lawyers’ reluctance to innovate on the fact that they hate being first movers, that they <span class="hiddenSuggestion">much prefer</span> to stand back and let someone else make the <span class="hiddenSuggestion">initial</span> move. And that’s true as far as it goes, maybe even more so  for in-house lawyers than for private practitioners.  But the corollary to that is that lawyers also don’t like being the last ones to join the club. Ron <span class="hiddenSpellError">Friedmann</span> explains this very well by using “a discontinuous step-shaped function” to describe lawyers’ willingness to change:</span></p>
<p><span>Consider adoption in the legal market of e-mail, document management, marketing, lateral moves, or mergers. For each, there seemed <span class="hiddenGrammarError">to be</span> only a few firms doing it and then, quite suddenly, many or all were. The “step function” reflects lawyer decision making: the first few adopters change slowly, gingerly, and quietly. Everyone wants to follow so once you have a dozen adopters, “the coast is clear” and the rest rush in.</span></p></blockquote>
<p>In physics you have two types of friction: <a href="http://en.wikipedia.org/wiki/Friction#Static_friction">Static and Kinetic</a><span>. Static friction is the force required to get an object moving, while kinetic friction is the force required to keep it moving. Static friction is always greater than kinetic, meaning it takes more effort to start movement than to <span class="hiddenSuggestion">maintain</span> it. What holds true with objects, holds true with organisations. Getting change going is the hardest part, once that is accomplished, it is easier to keep it moving &#8211; though not effortless. Help us change business.</span></p>
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		<title>Peer pressure makes you greener</title>
		<link>http://www.nimonik.ca/2009/06/peer-pressure-makes-you-greener/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=peer-pressure-makes-you-greener</link>
		<comments>http://www.nimonik.ca/2009/06/peer-pressure-makes-you-greener/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 20:47:24 +0000</pubDate>
		<dc:creator>Jonathan Brun</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[behavioural economics]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[peer pressure]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.nimonik.ca/?p=1523</guid>
		<description><![CDATA[We are heavily influenced by others. And the more exposure people have, the more likely they will be tolerant and open minded. A recent article in Good Magazine outlines how social networks (Facebook, Twitter&#8230;) are makes consumers more responsible and less image conscience. When your online comments, photos and videos determine your reputation, you tend [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nimonik.ca/wp-content/uploads/2009/06/2601588107_c5d845cc24.jpg"><img class="alignright size-medium wp-image-1524" title="peer pressure" src="http://www.nimonik.ca/wp-content/uploads/2009/06/2601588107_c5d845cc24-207x300.jpg" alt="peer pressure" width="207" height="300" /></a>We are heavily influenced by others. And the more exposure people have, the more likely they will be tolerant and open minded. A recent article in <a href="http://www.good.is/post/conspicuous-but-not-consuming/">Good Magazine </a>outlines how social networks (Facebook, Twitter&#8230;) are makes consumers more responsible and less image conscience. When your online comments, photos and videos determine your reputation, you tend to adjust your behaviour towards the &#8220;right thing&#8221;.</p>
<p>Nate Silver, gave a great talk on <a href="http://www.ted.com/talks/nate_silver_on_race_and_politics.html">why people are racist</a>. This might not appear related, but it is. He breaks down demographics to show that racism is most prevalent in areas where the population is homogenous. When you grow up amongst different cultures, you are less likely to view them as alien or threatening. In effect, your peers change your views by simply being your peers.</p>
<p>A behavioural economics study (which I cannot find) recently found that providing reports to people with their energy consumption plotted against their neighbours had a dramatic impact. People would literally get into competitions to see who could cut their energy the most, social pressure worked.</p>
<p>Now with tools from <a href="http://www.google.org/powermeter/">Google</a>, <a href="http://mshohm.orcsweb.com/">Microsoft</a> and <a href="http://earth2tech.com/2008/04/30/the-house-that-twitters-its-energy-use/">Twitter</a> to broadcast and digest your energy consumption we should see a progressive move towards greater efficiency. As they say, if you can&#8217;t measure it, you can&#8217;t fix it. Or, if your friends don&#8217;t see it, you don&#8217;t care.</p>
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