Paid vs. Free Content

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The debate over free vs. paid online content has been raging for sometime, but it seems to be heating up further as the newspaper industry continues to bleed red ink. Dow Jones Les Hinton recently gave a speech where he makes a strong case for paid content.

We have struggled with this same question, much of the content in Nimonik has been created with our blood and sweat (and money) and it is not easy to set it free. We have no desire to run ads, and our audience is too small to justify it. However, our content is only useful if it is read. This ongoing debate has a few potential solutions, micro-payments (pay per article), subscriptions and giving it away. I think there will be some sort of compromise between the three, but until then we are still working on the right mix for our existing and potential customers.