With the advent of Web 2.0, Information Age Magazine (Oct 8, 2008) listed 10 outstanding examples of big companies with “business social media projects harnessing the power of community and collaboration” :
Coca Cola, Best Buy, Ernst & Young, Procter Gamble, Dell, GE, IBM… to name a few.
Dell is a relevant example: It has established IdeaStorm, a website Web 2.0 where customers can submit ideas for new products or improvements to existing services. http://www.information-age.com/magazine/october-2008/features/650221/web-20-in-business.thtml.
In this context, NIMONIK 2.0 is also a tool for community and collaboration.